Dynamic Edge co-hosts first Scottish Business Network event in Aberdeen

This month marked the first ever Scottish Business Network (SBN) event to be held in Aberdeen. In September 2017, Dynamic Edge and business growth agency Wired Studio hosted an evening event designed to assist North-East companies who are considering expanding into the London market.

Having just opened an office each in the UK capital, both Dynamic Edge and Wired Studio were well placed to host the evening, and introduce a respectable series of keynote speakers.

On the evening, 40 delegates packed a room at the Crowne Plaza hotel at Aberdeen Airport to hear how two local companies had made use of the SBN’s support, and from the keynote speakers – starting with SBN co-founder Russell Dalgleish. Russell explained to the eager crowd how the Network could support local companies who are looking to tap into the lucrative London market, with the event formatted in a similar style to the monthly SBN events held in the City of London.

Russell introduced Hunter Adams’ Head of Talent and Organisational Development, Gary Paterson. Addressing the room, Gary spoke enthusiastically of Hunter Adams’ venture into the London market which started in 2014. Three years on, business is booming with the HR specialists serving an impressive client base including the likes of BP, Four Seasons Hotels and Aegon UK from their capital office.

Next to the stage was a well-known local and international business figure, former Wood Group CEO and now Business Advisor at local consultancy firm AB15, Bob Keiller. Speaking eloquently with an air of many years of experience at the top, Bob outlined some of the fundamentals of expanding your business, and how networks such as SBN and his consultancy could afford local entrepreneurs the tools and expertise to develop into new markets nationally and internationally.

The final speaker at the Aberdeen Airport Crowne Plaza was Jon Matthews, Head of Finance and Commercial for the company just down the road from the venue – Aberdeen International Airport. Jon knew a fair bit about London, with it being the airport’s most popular market with a staggering 94 London flights every week. Jon spoke about how connectivity to national and international markets such as London are crucial to local economies, and how the complicated airport eco-system is sustained on such business.

As the event ended, questions from all angles came pouring in from an enthusiastic audience, optimistically asking about the intricacies of expansion out-with the North-East and the benefits this offers. The responses were heard loud and clear, whether you work in the IT industry like Dynamic Edge, marketing like Wired Studio, or any other sector, there is a wealth of support available to help your business grow into new markets – and the Scottish Business Network is a great place to start.

Leaving the room there was an underlying feeling that although this may have been the first SBN event to be held in Aberdeen, it certainly wouldn’t be the last.

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